For dentists
The Tooth Wizard Natural Strawberry toothpaste with strawberries and a styling toothbrush.
1 of 5
4.94/5
on this store

Made for little brushers.

Sweet strawberry, a lighter texture and soft foam.

See ingredients
Shop / Strawberry

Strawberry for kids

4.94/5
on this store
$15.99

Single tube · 3 oz / 90 ml · One-time purchase

Sugar-free strawberry, sweetened with xylitol. A lighter texture and soft foam for kids.

Fluoride-free · 10% nano-hydroxyapatite

Flavor

Vanilla MintStrawberry
Pack size
Purchase option

$15.99

Free shipping on 2+ tubes. $5 shipping for a single tube.

Shipping30-day returnsContact us
The Tooth Wizard strawberry character, smiling

Strawberry for kids

Made for little mouths.

Sweet strawberry without sugar, sweetened with xylitol. Made without fluoride, SLS, parabens or dyes.

In

  • 10% nano-hydroxyapatite
  • Gentle cleaners
  • Xylitol
  • Flavor

Out

  • Fluoride
  • SLS
  • Parabens
  • Dyes
Every ingredient, and what it does
“It's the only toothpaste she wants to use.”
Chelsea, store review · Excerpt · Read Strawberry reviews

Strawberry reviews

Amazon: 4.6/5 · 45 ratings (opens in a new tab) Amazon rating snapshot: October 8, 2026. Separate from reviews on this store; pack sizes may share ratings.

Whiter teeth. Stronger enamel.

10% nano-hydroxyapatite, everyday stain removal and a smooth, gently sweet paste.

Explore the formula
Natural toothpaste texture on a toothbrush.
About the formula

Stronger enamel.

Made with 10% nano-hydroxyapatite. Both flavors share this fluoride-free starting point.

A whiter, brighter smile.

Lifts everyday surface stains as you brush. Hydrated silica and calcium carbonate help do the cleaning. Sodium cocoyl glutamate brings soft foam, without SLS.

Smooth paste. Gentle sweetness.

Xylitol adds sweetness. Glycerin helps keep the paste smooth, while xanthan and cellulose gums help it hold together on the brush.

A little sweetness at the sink.

Sugar-free strawberry, sweetened with xylitol, with a lighter texture and soft foam. Made for kids.

Three steps, two minutes.

  1. A parent steadies a child's pink toothbrush with a pea-sized dab of toothpaste

    A pea-sized amount on a soft kids' brush.

  2. A mother and her daughter brushing together, with a small sand timer on the counter

    Brush gently for two minutes, 2 to 3 times a day.

  3. A smiling girl holds her toothbrush after brushing while her mother holds a towel

    Spit out the extra. Don't rinse.

Grown-ups: brush along and supervise. For help choosing an amount for your child, ask their dentist.

More brushing questions

Guides for parents

Made for little brushers.

A sweet strawberry they ask for, and simple routines that stick. Start with the guides parents read most.

Two kids' toothbrushes in a cup on a sunny bathroom windowsill

Our story

Made by a dentist who is also a parent.

Developed by a dentist and parent, with family brushing routines in mind.

Read our story

Before you buy

All questions
Ingredients & what they do

Both flavors include Lactobacillus Ferment, a fermentation-derived ingredient.

  1. GlycerinTextureGlycerin helps retain moisture in toothpaste, keeping the paste from drying out.
  2. WaterFormula supportPurified water, the base everything else is mixed into.
  3. Hydrated SilicaCleaningA fine cleaning ingredient that helps remove surface stains as you brush.
  4. HydroxyapatiteMineralThe main mineral in tooth enamel, at 10% in both formulas. “Nano” refers to very fine particles.
  5. SorbitolSweetenerAdds mild sweetness and helps keep the paste soft.
  6. XylitolSweetenerAdds sweetness without sugar.
  7. FlavorFlavorThe strawberry flavor blend.
  8. Sodium Cocoyl GlutamateCleaningA mild amino-acid-based cleanser. Gives a soft foam, in place of sodium lauryl sulfate (SLS).
  9. Xanthan GumTextureA thickener made by fermentation. Holds the paste together on the brush.
  10. Cellulose GumTextureMade from cellulose, the fiber in plant cell walls. Works with xanthan gum to set the texture.
  11. Rebaudioside ASweetenerA sweetener in the formula.
  12. Raspberry KetoneFlavorA flavor compound also found in raspberries, where it adds to their scent. Part of the fruity flavor.
  13. Calcium CarbonateCleaningA mineral cleaning ingredient that helps remove surface stains.
  14. Rubus Idaeus (Raspberry) Seed OilFormula supportAn oil from raspberry seeds. A light botanical oil in the base.
  15. MannitolSweetenerAdds mild sweetness and helps with texture.
  16. Lactobacillus FermentFormula supportAn ingredient made through Lactobacillus fermentation.
  17. Ascorbic AcidFormula supportVitamin C, the same vitamin found in citrus fruit.
What each ingredient does
How much should my child use?
A pea-sized amount on a soft kids' toothbrush. Brush gently for two minutes, 2 to 3 times a day, then spit out the extra and don't rinse. Grown-ups: brush along and supervise, and teach kids not to swallow toothpaste.
What does it taste like?
Sweet, fruity strawberry without sugar, sweetened with xylitol and other sweeteners in the formula. A lighter texture and soft foam. If your child needs to avoid mint, contact us before ordering; we haven’t confirmed the flavor blend is mint-free.
Can I buy it on Amazon?
Yes. Strawberry is on Amazon as a single tube and a 3-pack.

Brushing for the whole family?

One Vanilla Mint and one Strawberry, so your household can choose its flavor. $27.99.

Shop the Family Pack

Or try Vanilla Mint for mint with a smooth vanilla finish.

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