Give every ingredient a job.
Hydroxyapatite at the center. Cleaning ingredients that lift everyday surface stains. An amino-acid-based cleanser for soft foam. That is the structure behind our fluoride-free formula.
Meet the ingredientsBorn from a dentist’s standards. Shaped by a parent’s care.
Tooth Wizard was developed by a dentist who was also a parent, looking more closely at the toothpaste their own children used.
That care shapes the formula today: 10% nano-hydroxyapatite and gentle cleaning ingredients, in Vanilla Mint and Strawberry.
Built for the brush you use every day.
By our founder’s count, getting both flavors right took more than 20 rounds of adjusting flavor and texture.
Make room for different tastes.
One family does not mean one flavor. Vanilla Mint is mint with a smooth vanilla finish. Strawberry is sweet and fruity, with a lighter texture made for kids. Both tubes are the same size.
Find your family’s flavorsExplain what is inside.
We tell you what each ingredient does and separate published ingredient research from results on the finished paste. Choosing a daily toothpaste should come with clear information.
Read the evidence details
Make brushing worth coming back to.
A soft foam. A paste that holds together on the brush. A flavor you can look forward to morning and evening. That is the everyday side of Tooth Wizard’s science.
Choose your daily brush★★★★★
“It's the only toothpaste she wants to use.”
Chelsea · Customer review · Strawberry · Excerpt
“I am loving how my teeth feel after using it!”
Alyssa · Customer review · Vanilla Mint